Market Research Resources
We have compiled resources for Market Research below for your use. We would like to thank our speakers from our Jump Start series workshop on Market Research (Jan 2022) for providing some of the materials on this page.
If you are interested in applying for the NSERC Idea to Innovation (I2I) Grants and the Lab2Market Program, and would like assistance from PRiME, please consult the schematic/timelines below:
To download a pdf of the schematic, please click here (or on the image).
Please contact Milica Vukmirovic (milica.vukmirovic@utoronto.ca) for more information.
More information on the NSERC I2I can be found here. Inquiries can be directed to i2i@nserc-crsng.gc.ca.
UofT Innovation and Partnerships Office
The UofT Innovation and Partnerships Office (IPO) has provided the following resources for conducting market research:
(click thumbnails to launch slidedecks [pdf])
Presented by Marilee Krinsky (Senior Commercialization Manager- Biomedical Life Sciences, IPO)
Presented by Rohan Alvares (Life Science Technology Analyst, IPO)
The IPO can assist you with the following items:
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Invention Disclosures; guides
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Market research, Commercialization, Patents, Licensing, and Startups for U of T Inventions
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Industry research partnerships
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Grant Applications
Please contact: ip.officer@utoronto.ca (for inquiries regarding IP) or commercialization@utoronto.ca (for other inquiries for your innovation)
Other helpful links:
The Lab2Market (L2M) Program is a 16 week program to help researchers validate their ideas with the purpose of finding business/commercial value. NSERC is partnering with the Lab2Market program to offer teams (researcher, student and ILO) the chance to assess the commercial potential for their technology.
Please see the slide deck below for more information (click thumbnail to launch pdf).
Presented by Wesley Kosiba (Learning and Recruitment Specialist, Lab2Market).
This program will run in September 2022 (tentatively). L2M is also running a program for the Toronto Mitacs Accelerate Entrepreneur Program in January 2023 (tentatively).
Adventus Research + Consulting
Adventus Research + Consulting Inc. is a full-service market research/strategy and management consulting firm, insight-driven to get the authentic voice of your industry or marketplace. They employ a variety of techniques to uncover key insights and industry-specific knowledge to develop go-to-market strategies.
Please see the slide deck below for more information (click thumbnail to launch pdf).
